Live video streaming is booming like never before. The market continues to grow, creating business opportunities for broadcasters in many industries. And there are more monetization options than ever for those who know how to use them.

Table of Contents

• Why Selling Video Content Makes Sense
• 3 Video Monetization Models
• How AI and Technological Advancements Are Revolutionizing Video Streaming
• How Do I Sell My Videos Online?
• Different Types of Online Streaming
• Video Monetization by Industry
• The Importance of Using Secure Paywalls and Data Protection
• Tips for Success in Selling Streaming Videos Online
• Conclusion

There are many brands and broadcasters with the right equipment and premium content. They have a great content creation process and know how to edit and upload engaging videos. However, when it comes to how to monetizing video content, they’re in the wilderness.

However, setting up a professional monetization solution where viewers pay for subscription video is easier than ever. With just a few clicks, anyone can generate revenue from a global audience of willing subscribers with a video paywall service. You just need to know how.

In this article, we cover video monetization. We discuss why you sell your video content and precisely how. We also provide great examples of different situations and how to cater for each so you maximize your profits. Finally, we discuss the importance of using a secure paywall and provide you with expert tips for creating a winning monetization strategy.

Why Selling Video Content Makes Sense

The online video industry has experienced significant growth, with projections indicating it will reach a valuation of $184.27 billion by 2027. This surge is driven by advancements in technology and changing consumer behaviors.

For instance, platforms like OnlyFans have enabled content creators to monetize their work directly, leading to substantial earnings. Zara Dar, a former PhD candidate, transitioned to OnlyFans and earned over $1 million within months, highlighting the lucrative potential of direct-to-consumer video content.

The key to jumping on these trends and making money selling video content is choosing a niche, creating high-quality content using strong video editing for that specific audience and staying consistent.

Now is the time for broadcasters established on YouTube and other consumer-grade platforms to migrate over to a professional Video monetization Solution provider, like Artmostfair, to take charge of their video monetization possibilities.

Realistically, anybody who has the talent and ability to create video content that is either entertaining or provides valuable information can take this same approach to sell content online. New broadcasters need to build an audience through streaming services.

*For sources on these statistics, please check out our 114 Must Know Live Streaming Statistics post.

3 Video Monetization Models

Broadcasters set up monetization on their video to generate revenue from streams. That could mean putting content behind a paywall or streaming sponsored content.

The three main monetization methods are pay-per-view, subscriptions, and advertisements. Let’s see how each of these works for selling online video content.

1. Pay-Per-View Model

Do you remember the days of cable when you’d flip through the guide and channels would show that a movie was playing, only to click and realize that you had to call a number to buy access to the film?

This early form of pay-per-view streaming has since evolved to a quicker and more seamless process that happens all with the click of a button. As the name implies, this monetization method allows viewers to purchase access to video content for a set window of time.

Pay-per-view streaming is also called “transactional video on demand,” which is typically shortened to TVOD

The standard access period is between 24 and 48 hours from the time the viewer hits play, but you can structure your pay-per-view setup however you see fit.

2. Subscription Model

Subscription-based video monetization models, or SVOD for short, involve charging viewers for unlimited access to your video platform. Subscriptions can be charged weekly, monthly, quarterly, or even annually.

That’s a good way to go if you have a large library of content that your audience will find valuable or entertaining. Better still, they can access your video projects in just a few seconds.

3. Advertisement Model

Ad-based monetization, referred to as AVOD in the professional broadcasting space, is a model that uses short video clips on a streaming service from sponsors to pay for the video content.

In this scenario, there is no monetary transaction between you and the viewer. Instead, they devote a few minutes of their time throughout the stream to view the ad from your sponsor.

The monetization method is valuable for content that can be readily available on other platforms. Some examples would be short informational videos or crash courses that cover a complex topic in an accessible way.

Ad-based monetization is also common, mainly among vloggers who may still need to gain more loyalty from their fanbase to ask them to pay for access directly.

The Latest Monetization Models for Video Content

While traditional models like pay-per-view (TVOD), subscriptions (SVOD), and advertisements (AVOD) remain prevalent, new video monetization strategies are emerging.

Affiliate Marketing: Content creators partner with businesses to promote products or services, earning commissions on sales generated through their referral links. This approach diversifies income streams and leverages audience trust.

Bundling and Rentals: Offering content bundles or limited-time rentals can attract different audience segments and provide flexible pricing options. Bundling works well for niche content, while rentals appeal to viewers looking for temporary access without a long-term commitment.

These strategies work effectively on OTT platforms and can be combined with secure video paywall solutions for added protection. As AI in video streaming grows, platforms can personalize offers and optimize video content SEO to boost engagement. For creators exploring the best platforms to sell videos online, considering diverse monetization methods helps future-proof their approach.

How AI and Technological Advancements Are Revolutionizing Video Streaming

Personalized Content Delivery

AI analyzes viewer preferences to recommend tailored content, enhancing user engagement and satisfaction. This approach not only boosts retention but also opens doors for better video monetization strategies. By leveraging predictive analytics, OTT platforms can optimize content recommendations, increasing the likelihood of subscription video on demand (SVOD) purchases.

Automated Content Creation

AI-driven tools can generate realistic videos from text inputs, reducing production time and costs. Alibaba’s open-source AI model, Wan 2.1, exemplifies this capability, making it easier for creators to produce quality content for live streaming monetization or ad-based video on demand (AVOD). This advancement also supports video content SEO optimization by quickly generating relevant, searchable videos.

Enhanced User Experience

AI optimizes streaming quality by adjusting to network conditions in real time, ensuring seamless playback. This improves viewer satisfaction and minimizes drop-offs, helping creators maintain a loyal audience base for secure video paywall solutions and transactional video on demand (TVOD) models.

How Do I Sell My Videos Online?

Yes, there are many ways to monetize your content. But now, everyone and their mother are YouTubers, so the market is over-saturated. Can you still make money off of YouTube? The answer is yes; there’s still more than enough room for new content creators.

For example, YouTube has reported a 30% revenue growth for the past four years. Despite the site being around for over a decade, it continues to grow at an alarming rate. And YouTube is far from being the only video monetization platform on the Internet.

So how do you make money off of YouTube videos? Let’s look at ten strategies that will help you get started.

1. Choose a Niche

Finding a niche is the first step to any successful online venture. When making money off streaming content, you’ll have an easier time if you choose a specific niche.

There are millions of gaming channels on the internet, but only a handful make it big. The same goes for beauty, art, fashion, and lifestyle channels. There are just too many of them. However, if you can find a specific niche within these broad categories, you’ll have a much better chance of succeeding.

Now, this doesn’t mean that you should avoid popular niches. Some of the most lucrative video niches have thousands of content creators:

• Money management – $13.52 CPM
• Digital marketing -$12.52 CPM
• Personal finance – $12.00 CPM

And there are many more. The key is to find a specific niche within these broad categories. For example, instead of starting a money management channel, you could start a channel about money management for millennials.

That’s just one example, but you get the idea.

2. Create a Content Plan

When you have a topic and an idea of who you want to create content for, you should list all the general topics you could create content around. From there, narrow the topics into a series of more specific videos.

To understand your audience better, it would be wise to answer some questions, such as:

• What type of content will they be interested in?
• How long should the videos be?
• When and where will they be watching the videos?
• Who are some of the influencers in this space?

You should also decide on a content format. There are all sorts of different types of videos you could create:

• Tutorials
• Product reviews
• Interviews
• How-tos
• Courses

The length of your videos will also be niche-specific. For instance, an online course requires your videos to be between 15 and 20 minutes. On the other hand, a product review could be two minutes or less.

You also need to consider the type of equipment you’ll need to produce the videos. Your smartphone might be enough to get started if you’re on a tight budget.

3. Strategize for Monetization

You can monetize your video with SVOD, AVOD, TVOD, or a combination of any of these methods.

Plan out which you’ll use and how much you will charge. Be realistic regarding the value you are providing and what your target audience would be willing and able to pay.

Remember that your paywall and/or online video platform may take a commission or charge a transaction fee as you create your prices. However, this won’t be a big deal if you plan well ahead and tack that small percentage onto your price.

4. Choose a Streaming Platform for Your Videos

Now that you know how to monetize your videos, you must pick a proper live-streaming platform. You need one with the tools to host and deliver your content directly to your audience.

Choosing a platform that includes a secure paywall is important if you are going with a subscription or pay-per-view method.

Alternative Platforms with Unique Features

When exploring online video hosting services for creating a video subscription service, consider platforms that offer unique features beyond the mainstream options.

Vimeo

Originally known as a creative community, Vimeo has evolved into an enterprise-focused video hosting service. It caters to a wide range of clients, from independent creators to large corporations, offering advanced digital rights management for videos, analytics, and customizable video players. With its strong reputation for quality and support, Vimeo remains a popular choice for businesses seeking marketing strategies for video content.

Uscreen

Uscreen empowers creators to build their own branded, subscription-based video services. It emphasizes complete control over branding, monetization, and audience management, making it ideal for creators interested in long-term growth. Uscreen also offers integrated marketing tools, making it easier to adapt to trends in video streaming in 2025.

These alternative platforms help businesses expand their reach while maintaining greater control over their video content.

5. Determine the Best Method of Distribution

You know who your audience will be and what kind of content you will create for them, but how are you going to get it to them?

If you are creating an on-demand video platform, you’ll want to figure out how to bring people to your site. If you’re monetizing with ads, standard content distribution methods, like SEO, social media marketing, email newsletters, etc., should do the trick.

It is important to keep distribution and promotion at the back of your mind as you produce your content because it will be easier for you if you create promo materials as you go.

6. Create Your Videos

If you are live streaming, this is pretty straightforward. You set up your equipment and click “Start Streaming.” However, if you want to create pre-recorded material, you’ll need to put in some effort.

How much effort? Well, probably more than you think. Research shows that a 5-minute-long video takes roughly 7 hours of production. So don’t be frustrated if you spend way more time than you initially thought. In any case, we recommend using professional video editors to enhance the process on all fronts.

Our recommendation would be to start work on a small project first. That way, you can get a feel for how much time and effort goes into video production.

For example, you could create a 3-minute-long product review. Once you see how long that took, you can scale up accordingly.

Of course, you can hire a skilled team to do this, but if it is your project, you’ll want to have some idea of the process.

7. Upload to Your Video Platform

Once your videos are edited to your content, upload them to your OVP. Again, this should be very straightforward on most platforms. And if you’re on social media, don’t forget to upload clips to your social media platforms.

8. Create Playlists and Channels

You can likely create playlists, channels, or packages depending on your online video platform. That allows you to group similar content.

Now is particularly useful when selling video content like courses or training sessions. It makes it easy for viewers to access related content in the sequence that makes the most sense.

9. Create Your Website

Part of selling video online requires an on-brand platform for users to access your content. So how to sell videos on your website? To start, an easy-to-navigate website should do the trick.

Netflix is a good platform to use as inspiration for this step. It is well-designed and very user-friendly. Take a look at Hulu for an example of what not to do. Many argue that their platform was not designed with the user in mind.

Depending on which OVP you use, embedding videos on your platform should be as easy as copying and pasting a small code snippet.

Artmostfair supports global users in designing a clean and professional website and app platforms for their video hosting solution

10. Promote Your Platform

Earlier, we mentioned figuring out a distribution method for your content so that you’d have a good idea of how to promote it when the time came. Establishing that early on allows you to create appropriate promo materials as you produce your content.

Once your website is ready to go with your first batch of content published, it is time to promote your platform. Then, after you’ve launched your campaign, you can sit back and watch the sales roll in.

11. Plan for the Future

A fully functional website is plenty to start, but if you’re looking to scale this platform in the future, developing apps for mobile streaming on smartphones and tablets is a good idea. Smart TV apps are also a plus here.

The goal should be to make your content as accessible to your target audience as possible.

Different Types of Online Streaming

You can apply these three monetization methods to various types of online streaming. The two main types of content are live videos and on-demand videos.

The on-demand video refers to the online video you can find on YouTube or Netflix, where a library of content is available. There, video is fed through streaming data through a viewer’s internet connection. Viewers choose what they want to watch, and then they play it back in their own time.

You can monetize on-demand video content with SVOD, AVOD, and TVOD. In addition, Netflix uses SVOD exclusively, but Hulu combines AVOD and SVOD. iTunes and Prime Video both offer TVOD options for on-demand content.

Monetizing in Real-time

Live streaming, on the other hand, is the act of broadcasting content in real time over the internet. Unlike video-on-demand (VOD) content, live streaming is ideal for sports, concerts, church services, conferences, and similar gatherings. 

You can also use any of the three monetization methods with Live streaming. Which you choose will depend on the nature of your content. For example, sports broadcasters typically offer “season passes,” where fans pay one fee to watch all of the live sporting events throughout the season, which could be considered a subscription or pay-per-view.

However, special events are often exclusively pay-per-view. In recent years, celebrity MMA fights have become some of the top-earning pay-per-view live streams.

While we’re discussing the different types of live video streaming on the internet, it is important to point out that any online video content is made accessible largely in part by HTML5 video player technology.

The all-device HTML5 video player has played a huge role in making mobile streaming a possibility. Mobile devices make up many of the devices used to access online video content.

Whether you go the route of live streaming or on-demand, you’ll need a video hosting service. Such streaming solutions, like the Artmostfair’s, are equipped to serve your video to viewers worldwide. The most familiar video host is YouTube, but it could provide better features for selling content.

Video Monetization by Industry

As we mentioned, choosing a niche is crucial in selling videos online since it helps you narrow down your audience and create highly targeted content.

Here are some tips and ideas for monetizing content in different industries.

1. Fitness and Health

The ability to work out from home with the support of your favorite trainer is a win for busy people and fitness coaches alike.

Many fitness coaches are creating and monetizing virtual fitness classes. Many fitness instructors are allowing students to work out with them live rather than making the video of the session available for on-demand playback after the class has ended.

That’s particularly popular with no-to-low equipment classes, such as yoga, pilates, step aerobics, boot camps, Insanity, etc.

2. Sports Broadcasting

Online sports broadcasting is also currently a profitable trend. As a result, sports fans are turning to online streaming platforms for easy access to their favorite sports teams.

Online streaming comes with many benefits as opposed to the traditional television alternative. For starters, online streaming allows catching games and matches on the go.

Also, many sports teams only have local coverage, even if the team is part of a national league or association. Online broadcasting means sports fans can watch their favorite teams in real-time, no matter where they are tuning in from.

As a sports broadcaster, there are several ways you can go with monetization. You can use one or all of the three popular monetization methods.

Pay-per-view is typically an excellent way to go for one-time events like notable MMA fights. However, for team sports, “season passes” billed in a subscription style are a good way to go.

Advertisements are often mixed in with both models unless subscribers pay extra for ad-free streaming.

3. Online Education

Independent educators in all subjects are digging into the online learning space. They offer non-accredited courses for a fee that is less than what colleges and other post-secondary institutions charge.

Sometimes, this content is supplemental for college classes, and other times, it is designed to teach skills to people who are avoiding college altogether.

There are a lot of platforms with classes on cryptocurrency, online entrepreneurship, stocks, investing, and personal finance. Some more niche courses teach people how to get better at networking, sports coaching, teaching music lessons, and more. The sky is truly the limit here.

These educators use a mix of all three monetization methods. Some charge for access to one course at a time with pay-per-view. Others only monetize with ads if their viewers have a lower or unquantifiable return on investment. Subscription-based monetization is also popular for instructors with large libraries of related content.

That type of content is particularly trendy right now since people see the value in e-learning online aside from institutions with potentially biased curricula.

4. Entertainment

Another great way to make money selling video content is to build an entertainment-based platform like Netflix or Hulu.

These platforms use a subscription-based approach and provide access to large content libraries. Hulu, for example, actually uses a model that is a blend of ads and subscriptions, which is another viable approach.

Although it is less popular, Prime Video has an equivalent bank of content, but they use pay-per-view streaming to allow users to buy access to specific episodes, seasons, or movies.

The key to success here is getting contracts with a few major television series or films. Exclusive deals will force viewers to come to your streaming platform for that one film or series, and if you do it right, they will stick around for the other content on your platform.

You can also produce binge-worthy content of your own. That may be more successful as you build your brand, but creating original entertainment content is typically the long-term goal of businesses that use this model.

5. Live Events Streaming

Live event streaming is a major cash cow right now since people are trying to find ways to stay connected while staying physically distant. That’s why businesses charge admission to virtual events like concerts, motivational speaking events, and webinars.

Pay-per-view is typically the best way to monetize special event live streaming.

The Importance of Using Secure Paywalls and Data Protection

If you are using SVOD or TVOD, transactions between you and the viewer are part of the process. You’ll use a video paywall to facilitate this exchange.

Since money and sensitive information are involved, security must be a priority. Make sure that the paywall on your video hosting platform uses high-level security encryption. If a secure paywall is not built-in, make sure one can be integrated.

Ensuring an unbeatable level of security is important to protect your viewers’ financial information and maintain a trusting relationship. A security breach could destroy your viewers’ trust in your platform, forcing them to go elsewhere for video content.

With increasing concerns over data privacy, it’s crucial to:

Implement Robust Security Measures

As trends in video streaming 2025 continue to evolve, securing your video content with reliable paywalls and encrypted payment gateways is essential. This helps protect users’ sensitive data, ensuring a safe transaction experience and reducing the risk of fraud. When viewers feel their information is secure, they are more likely to trust your platform and make purchases.

Comply with Data Protection Regulations

Following global standards like GDPR not only protects your business from legal issues but also builds trust with your audience. Compliance demonstrates that you respect user privacy, making your platform more reputable. Staying updated on data protection laws can also help you avoid costly penalties while maintaining your customers’ confidence.

By focusing on secure paywalls and data protection, you safeguard your platform and create a trustworthy environment for viewers, ultimately helping you thrive in the competitive video streaming market of 2025.

Tips for Success in Selling Streaming Videos Online

Content creators assume that having great content is enough and that good videos will sell themselves. That may be true in certain industries, but it’s only sometimes the case with selling video content. So you may ask yourself: “How do I charge viewers to watch my video online?

The answer is that in this market, video sales require marketing. To succeed, you must actively promote your videos to your target audience. With that in mind, here are some key tips on how to sell videos online:

• Choose the right price. Too high can decrease sales but increase the revenue per sale. Too low means lots of sales don’t add up to much. Find the sweet spot.
• Start promotion early. Target your audience well before your event begins, and consider some “early bird special” or presale price to reward early buyers.
• Recruit partners. Your sales will be much better if other established businesses, bloggers, or prominent individuals in your market are helping you spread the word. This could be done in the style of influencer marketing.
• Have the technical aspects prepared ahead of time. Nothing is worse than technology issues in the middle of a broadcast, especially if you’ve got paying customers who are now missing what they’ve paid for.

The final element is up to you: make great videos. As they say, content is king.

Actional Tips for Success

To successfully sell video content and stream videos in 2025, leverage social media platforms like Instagram and TikTok to promote your content and connect with a larger audience. Offer exclusive, premium content to subscribers to encourage sign-ups and maintain loyalty. 

Engaging with your community is key — respond to comments, host live sessions, and create personalized content to build a dedicated following. Stay updated on AI-driven tools that can help personalize user experiences and optimize content delivery. Additionally, consider hybrid monetization models like content bundling or affiliate marketing to maximize revenue and adapt to evolving viewer preferences.

Conclusion

Getting paid for your unique and exclusive content doesn’t have to be difficult. As we’ve outlined, there are methods and practices for setting up a PPV streaming service and video paywalls that viewers will gladly pay for.

With the information in this article, you can start getting paid for your online content. No matter the industry you’re in, you can begin selling your videos online. While SVOD, AVOD, and TVOD are the most popular monetization options, you can use any combination. And, using a high-quality video editor, you can craft premium videos that’ll enhance your profit potential.

Did you know that Artmostfair is a professional video Production and Video streaming and monetization solution provider? With Artmostfair, you can set up as many pay-per-view streaming prices as you want. You can also control rates, provide promo codes, set up for global payments, and much more in a secure, user-friendly, all-in-one platform.

Contact Artmostfair now (+27(0)840-624-624 l info@artmostfair.co.za) for your Video Production, Streaming, and Monetization needs.